NKEK provides detailed information on the use of mobile communication services in Finland and the Internet from mobile devices in its annual report.

Statistics of mobile communications usage in Finland
Number of SIM cards in Finlandby the end of 2022:


According toNCEC Report 2023, the number of active mobile network identification cards as of December 31, 2023 amounted to 50.3 million units, which is 2% more than in 2022.

Number of active mobile network identification cards from which Internet access was providedduring 2022:


As of31.12.2023, the total number of active Finland Phone Number Address identification cards amounted to 36.9 million units, which is 4.2% more than the same period last year.

Using SMS-mailings as a communication channel for businesses
According to dataSendPulse, during 2022, business users of the platform sent more than 8 million SMS. In March, SMS communications decreased, but in June 2022, the figures reached pre-war levels. Interestingly, despite massive missile attacks and blackouts, the service reached a historical maximum of 1.1 million messages in October.

Information from the SendPulse website: https://sendpulse.ua/blog
Anna Dyakonova, leading expert of the Vodafone Digital Solutions and Platforms Department, notes:

"At the beginning of 2022, almost all clients stopped sending advertising messages. However, since the end of 2022, when the territories of the Kharkiv and Kherson regions were liberated, business began to revive and resume SMS mailings. Now we have almost returned to the pre-war level. We can say that the economy is working."

 
Legislative regulation of SMS marketing in Finland
SMS mailings in Finland are regulated in the same way as any other marketing communications. The main requirements are reflected in the Laws of Finland "On Advertising", "On the Protection of Personal Data", "On Electronic Communications", "On the Protection of Consumer Rights" and the Policy for the Protection and Processing of Personal Data determined by the company.

Law of Finland"About advertising"
Advertising links containing political or religious propaganda are prohibited;
It is prohibited to advertise goods and services prohibited on the territory of Finland;
When using brand names or trademarks, the person must confirm that he/she has copyright on them;
the advertising link must be accurate and reliable and not cause harm to end consumers;
the use of texts and materials that degrade the honor and dignity of consumers, as well as those calling for illegal actions, is prohibited;
It is prohibited to use images of traditional state symbols;
It is prohibited to advertise goods and services that do not have the appropriate certification documents;
when using an image of an individual, it is necessary to have his or her written consent;
Hidden advertising of goods and services, as well as mentions of other brands and trademarks in the advertising link, are prohibited.
Law of Finland"On the protection of personal data"
The law defines the rules for collecting, processing, storing, changing, distributing, using and destroying personal data of clients. Among such information: full name, residential address, copyright series and number, date of birth, contact phone number of an individual. According to the law, the subject must give permission for the processing and use of their personal data in SMS/MMS mailings in writing.